Communication is complex. In the networked information society, all struggle for attention in all channels. Our reputation – that is, what others think about us – determines how much acceptance and support we get. In this environment, the traditional instruments of communication management are not enough anymore.
Communication is complex. In the networked information society, all struggle for attention in all channels. Our reputation – that is, what others think about us – determines how much acceptance and support we get. In this environment, the traditional instruments of communication management are not enough anymore.
Communication Works uses a new approach of integrated communication and helps companies and other organisations in their dialogue with the public. The baseline: Communication only works if we start from the audiences’ perspective and respect their interests as much as ours. In the first place, we have to listen carefully.
Great music is the result of concentrated listening. Harmony can only exist by listening, each party opening its ears to the other’s narrative or point of view.
(Daniel Barenboim, pianist and conductor)
Digitalisation has radically changed the rules of the game between organisations and the public. Transparency and participation are the new challenges. Those formerly known as audience or target group are requesting real insights and want to co-create.
Difficult? You bet! – And that’s exactly what Communication Works is there for: to make your voice heard in the concert of many, to avoid discordant notes – and to create great music.