communication works
cw

Ivo Banek



External and internal communication, European Affairs and Policy Management, Media Relations, Investor Relations, Brand Management, Crisis Communiation and Sustainability – these were Ivo Banek’s responsibilities at the Swedish energy company Vattenfall. As Head of Communication he led an international organisation until  2016, when started his own business and founded, together with two partners, Communication Works, a consultancy for strategic communication.

“I am fascinated by the interface between organisations and the public”, Ivo says. “It’s here where it is determined whether a company has long-term success and whether an institution is being listened to.”

Reputation Management and digital transformation are the main focus of Ivo’s work. “The two go hand in hand”, he says: “Digitalisation creates completely new risks and opportunities for companies, associations and parties. In this new age, traditional communication work is not enough anymore.”

That is why Communication Works utilises a new approach of integrated communiation. “We help organisations in a constant dialogue with the public, based on the requirements of the digital society in terms of transparency and participation.”

Ivo has worked as a journalist for twelve years, mainly at German broadcasting stations as Radio Bremen. “There I learned to detect good stories – and to put them into the right words.” As a press officer for the Social Democrats in the Hamburg Parliament, Ivo acquired useful experience in political communication. “Working behind the scenes, I learned how politics really work – very important for the dialogue with politicians.”

After his training as a Public Relations consultant, Ivo completed a Master course in Communications Management in Switzerland, Singapore and the USA. His thesis was about social media in corporate communication. “This requires a radical cultural shift – something many organisations use external support for.”

This support Ivo now offers with Communication Works.