Digitalisation has set new standards for the interaction between society and business: Citizens and customers want to actively take part in decision-making – and thanks to internet and own communication channes they also have the possibility to do so. At the latest when exposed to a powerful campaign or shitstorm, companies and politicians get to feel it.
Digitalisation has set new standards for the interaction between society and business: Citizens and customers want to actively take part in decision-making – and thanks to internet and own communication channes they also have the possibility to do so. At the latest when exposed to a powerful campaign or shitstorm, companies and politicians get to feel it.
The bad news: manipulation, white washing and secret deals do not guarantee sustainable success anymore. The good news: there are other ways of doing it. Open dialogue and participation help companies gain new legitimacy and more options.
Companies which are dominant in their markets and specialised organisations are strong and weak for the same reason: Their own experts are leading in their domain. However, that makes it difficult to change perspectives and understand the views of others.
Communication Works supports organisations in integrating the outside-perspective into their strategic work in order to address conflicts and concerns before they become reality.
With „Community Scouting“ we have developed a special tool enabling organisations to test their action and communication options. Together with your experts we develop scenarios which we will then survey with a representative sample of society in order to find out in how far these are accepted by the general public.
As a result, your organisation gains better and more comprehensive understanding of how the general public and different stakeholder groups will react to certain behaviours or messages (reality-check). This will enable you to improve the quality of your dialogue with different interest groups, include them when shaping your strategy and enhance the effect of your communication by making it more relevant.
Throughout the process and beyond, Communication Works helps you take into account perspectives which are key for the success of a project, but might otherwise be overlooked or misunderstood. We create a virtual reality allowing you to realistically assess risks and possibilities. The consequence is increased common ground between you and your stakeholders, greater legitimacy and acceptance for your projects.
On this basis, the dialogue between your organisation and the general public reaches new levels of quality – for the sake of everyone.